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Brand identity design for the Lakes of Fire, one of the regional festival in Michigan, United State.
As an annual community celebration where they celebrate friendship, passion and creativity. The event will provide participants with an inclusive space in which the creativity, art and passion of each individual can be stimulated and unleashed as a community. |
EVENT ESSENSE
RADICAL INCLUSION
CORE VALUES
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RADICAL INCLUSION
Anyone may be a part of Lakes of Fire. We welcome and respect the stranger. |
GIFTING
Lakes of Fire is devoted to acts of gift giving. The value of a gift is unconditional. |
DECOMMODIFICATION
Create social environments that are unmediated by commercial sponsorships, transactions, or advertising. |
RADICAL SELF-EXPRESSION
Radical self-expression arises from the unique gifts of the individual. No one other than the individual or a collaborating group can determine its content. |
BRAND EXPRESSION
ENJOYABLE |
PSYCHEDELIC |
ENERGIZED |
BREAK FREE |
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