JESSIE ZHOU
  • ABOUT
  • Work
    • Thoughts
    • Siemens
    • Lakes of Fire
    • YWCA
  • Me without Work :)
​Brand identity design for the Lakes of Fire, one of the regional festival in Michigan, United State. 

​As an annual community celebration where they celebrate friendship, passion and creativity. The event will provide participants with an inclusive space in which the creativity, art and passion of each individual can be stimulated an​d unleashed as a community.

EVENT ESSENSE
​

RADICAL INCLUSION

CORE VALUES

RADICAL INCLUSION
​
Anyone may be a part of Lakes of Fire. We welcome and respect the stranger. 
GIFTING
Lakes of Fire is devoted to acts of gift giving. The value of a gift is unconditional. 
DECOMMODIFICATION
Create social environments that are unmediated by commercial sponsorships, transactions, or advertising. 
RADICAL SELF-EXPRESSION
Radical self-expression arises from the unique gifts of the individual. No one other than the individual or a collaborating group can determine its content. 

BRAND EXPRESSION
​

ENJOYABLE

PSYCHEDELIC

ENERGIZED

BREAK FREE

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  • ABOUT
  • Work
    • Thoughts
    • Siemens
    • Lakes of Fire
    • YWCA
  • Me without Work :)